Create Tickets - Complete Guide

Lesson 1: Understanding Ticket Types (5 min)

Learn the different ticket types and when to use each:

General Admission

• Single price point
• Best for simple events
• Easy for attendees to understand

Tiered Pricing

• Early Bird, Regular, Late Bird
• Creates urgency
• Maximizes revenue

VIP/Premium

• Enhanced experience
• Higher price point
• Limited quantity

Group Tickets

• Discount for multiple purchases
• Increases attendance
• Great for corporate events

Lesson 2: Setting Up Your First Ticket (6 min)

Step-by-step guide to creating a ticket:

1. Click "Create Ticket" in your event dashboard
2. Enter ticket name (e.g., "General Admission")
3. Write clear description
4. Set price
5. Set quantity available
6. Configure purchase limits (min/max per order)
7. Set sales start and end dates
8. Save and preview

Pro Tips:

• Keep names simple and clear
• Include what's included in description
• Use round numbers for pricing when possible

Lesson 3: Advanced Ticket Options (5 min)

Hidden Tickets

• Only visible with special link
• Great for VIPs or sponsors
• Use for presales

Ticket Add-ons

• Parking pass
• Meal voucher
• Merchandise
• Workshop access

Donations

• Allow attendees to add donation
• Great for nonprofit events
• Tax-deductible options

Lesson 4: Pricing Strategy (4 min)

Early Bird Strategy

• Start 25-30% below final price
• Limit to first 20-30% of capacity
• Set deadline (date or sellout)
• Creates urgency and validates demand

Value-Based Pricing

• Calculate what attendee gets
• Price below perceived value
• Show value breakdown on page

Competitive Analysis

• Research similar events
• Don't race to bottom
• Compete on value, not just price

Lesson 5: Testing and Optimization (3 min)

Before Launch:

• Test purchase process yourself
• Check mobile experience
• Verify email confirmations
• Test promo codes

After Launch:

• Monitor sales velocity
• Adjust pricing if needed
• A/B test descriptions
• Track which tiers sell fastest

Common Issues:

• Priced too high: Sales are slow
• Priced too low: Sold out too early
• Too many tiers: Confuses buyers
• Unclear descriptions: High abandonment rate

Conclusion

Creating effective tickets is part art, part science. Start simple, test, and iterate based on data.

Next Steps:

• Create your first ticket
• Set up early bird pricing
• Write compelling descriptions
• Test the purchase flow